My Ad - Tata Indigo
Ad: Tata Indigo Car
Purpose : Highlight Luxury and Comfort of seating
Medium : Print and TVC
TVC Storyboard : Show a giant wheel rotating in a tired manner with screeching sounds and each bucket seat has some couple/family who are tired and sick of the experience. The wheel now rotates a bit further up and now we show a leather couch rimming with luxurious curves, space and comfy. Of course the young 20's in that bucket seat of the giant wheel are enjoying it... Now they get down the giant wheel and do a bizaare thing....They take the leather couch and now lift it back to their Indigo car and fit it to the car's rear...
The tagline says.. "Spoilt by luxury"
Print Ad 1 : Two frames side by side -- One showing the leather couch on the giant wheel and the other shows dilapidated iron chairs of the giantwheel.
Under the iron bucket cabin image the text says "Cars"
Under the leather couch cabin seat image the text says "Indigo"
The tagline says.. "Spoilt by luxury"
Print Ad 2 : Two frames side by side -- One showing the a gold plated throne in a barber shop and the other shows a 20's something sitting under a tree with a barber clad in shabby clothes doing the haircut
Under the gold plated throne image the text says "Indigo"
Under the "Barber under the tree" image the text says "Cars"
The tagline says.. "Spoilt by luxury"
posted by Ashwin at 3:02 PM
2 Comments:
Commercial has potential. You can do a series as you have indicated with your print ads. One more observation, your print ads will pack more zing, if you drop the two visuals format and just show a luxurious barber chair with the line: Spoilt by luxury. Think about it. Anyways, good start.
Thanks for the suggestions Ananth. I am happy that my hobby is ood enough to pursue with vigor :-)
BTW..How did ya know about my blog?
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