Review - SBI Car Loan

Ad: SBI Car loans
Purpose : Communicating the product feature - Flexibility and no-strings-attached loan
Medium: Outdoor - Hoardings

Good concept especially when you are trying to create awareness..Not there if the idea was to communicate the product USP.

Ok..For those who haven't seen this hoarding..Here is what it says (and shows)

A car key (and its duplicate ;-) ) and the message : " Finally you have the power to decide whether you take the car for a ride or vice-versa"

Oh-ho..Is that a decision point...Who "Decides" if the car has to take him/her ride. I surely dont..No one decides when there is a choice to avoid being taken for a ride !!

Could the message have been " Now you can ride a car and not vice-versa!" ?