My Ad - Sunrich Sunflower Oil

My Ad - HDFC Home Loans

My Ad - Karvy Stock Broking

My Aid - Aids Test Awareness

My Ad - World Aids Day

My Ad - Chennai Traffic Police

My Ad - LIC

Review - SBI Car Loan

Ad: SBI Car loans
Purpose : Communicating the product feature - Flexibility and no-strings-attached loan
Medium: Outdoor - Hoardings

Good concept especially when you are trying to create awareness..Not there if the idea was to communicate the product USP.

Ok..For those who haven't seen this hoarding..Here is what it says (and shows)

A car key (and its duplicate ;-) ) and the message : " Finally you have the power to decide whether you take the car for a ride or vice-versa"

Oh-ho..Is that a decision point...Who "Decides" if the car has to take him/her ride. I surely dont..No one decides when there is a choice to avoid being taken for a ride !!

Could the message have been " Now you can ride a car and not vice-versa!" ?

My Ad - Tata Indigo

Ad: Tata Indigo Car

Purpose : Highlight Luxury and Comfort of seating

Medium : Print and TVC

TVC Storyboard : Show a giant wheel rotating in a tired manner with screeching sounds and each bucket seat has some couple/family who are tired and sick of the experience. The wheel now rotates a bit further up and now we show a leather couch rimming with luxurious curves, space and comfy. Of course the young 20's in that bucket seat of the giant wheel are enjoying it... Now they get down the giant wheel and do a bizaare thing....They take the leather couch and now lift it back to their Indigo car and fit it to the car's rear...

The tagline says.. "Spoilt by luxury"

Print Ad 1 : Two frames side by side -- One showing the leather couch on the giant wheel and the other shows dilapidated iron chairs of the giantwheel.

Under the iron bucket cabin image the text says "Cars"

Under the leather couch cabin seat image the text says "Indigo"

The tagline says.. "Spoilt by luxury"

Print Ad 2 : Two frames side by side -- One showing the a gold plated throne in a barber shop and the other shows a 20's something sitting under a tree with a barber clad in shabby clothes doing the haircut

Under the gold plated throne image the text says "Indigo"
Under the "Barber under the tree" image the text says "Cars"

The tagline says.. "Spoilt by luxury"